Education Marketing

Marketing strategies and tools for growing your educational product sales

Do you have an educational product to market?

Then you have come to the right place!

In this article we will go through the best practices of marketing:

  • different types of educational products
  • to different types of educational markets
  • through different types of channels

Lets jump right in!

1.     Marketing educational products

Government expenditure on education averages 4.5% of worldwide GDP, (and this does not include the private education sector), but wat is it all spent on?

School expenditures cover facilities, transportation, energy, health and safety, salaries, instructional technology, food services, library services, counselling, leadership, and support services etc.

This article will focus solely on how to market educational products that have a didactic or instructional impact on the students.

If you are to design a marketing strategy for educational products, there are a few general things specific to the educational market which you need to consider.

1.1. Value proposition

A well-designed value proposition in B2B is normally designed around helping the customer to do their job better, to alleviate pains, and to help them create more gains.

What is specific when designing a value proposition for the field of education is that you must take into consideration various types of customers, often more.

  • Students

  • Teachers

  • Administrators

  • Parents

Both students, teachers and administrators will probably use your product, so you need to make sure that you provide value for all of them, and you know how to communicate it clearly.

If you want to learn more about how to design a value proposition, I can recommend working with the value proposition canvas from consulting firm Strategyzer.

1.2 Outbound vs. inbound marketing

Outbound marketing is reaching out to customers to get them interested in your product, while inbound marketing is about creation and distribution of content which draws in the customer to your website.

Outbound is a more aggressive and wide sweeping approach, while inbound is more subtle and focuses on convincing a smaller group of individuals of the superiority of your products or services.

  • Which type of marketing would you consider this article?

So, what is special about inbound and outbound marketing of educational products?

Well, the more niche a product is, and the more complicated it is, the better it is to speak to someone how is already interested to listen.

Educational products are normally developed for a specific age group and a specific subject field, which means that the prospective number of buyers are quite low in comparison to let’s say, pasta. This also means that inbound targeting approaches are much more effective than outbound communication.

To learn more about the difference of outbound and inbound marketing I suggest this and this article.

1.3 Trust and Proof of efficacy

Every seasoned teacher has trialed different ways to get their students to absorb necessary knowledge, sometimes productively and sometimes without any success at all.

Let’s face it, there are many solutions out there and teachers get approached to try new instructional technology all the time, so how do you stand out?

Customers are more commonly asking if the educational products have gone through any impact evaluations. An absolute needs these days are to show proof of efficacy.

Luckily there are various ways for an education entrepreneur to get products evaluated these days, either by a trusted organization, or directly by their users on an independent third party marketplace. Below a few suggestions;

1.4   Edtech marketing

When I refer to Edtech products I mean purely digital products that can be sold and distributed 100% digitally, you can read more about how I classify different educational products in this article about Educational Sales.

Digital products have the benefit of zero marginal costs, quick user feedback, cheap product iteration, coupled with the possibility to scale their userbase significantly faster than any physical products. This is why the big trend in EdTech is in digital products rather than hardware products.

So what is specific with Edtech marketing? Well if you think about it, its much easier to market a few microscopes, or a digital whiteboard, than it is to market a software which will be used by both students and teachers, and possibly also administrators and parents.

Generally speaking software sales processes are longer than hardware sales processes because you have more stakeholders to convince. Thus creating content that can support different stakeholders throughout the decision making process is a key consideration for Edtech companies.

Creating trust is another key component for software companies, this can be done through customer testimonials, interviews, product reviews etc. For B2B companies (or those marketing to schools) requirements to build trust is even more profound.

Have a look at this 55 Edtech CMOs and founders answered questions by Brighteye Ventures to create the report The State of Edtech marketing 2021, read or download for great insights.

1.5 Education product marketing

In the previous section I said its generally easier to sell hardware products than software products that have many stakeholders. This would hold true if we talk about books, physics sets, chemistry lab tools, small robotics kits, STEM products etc. which typically dont go over a few hundred or at the tops a few thousand USD or EUR in costs and are easily shipped via normal shiping companies.

Before the dawn of internet, these types of products were typically marketed through printed catalogues mailed to schools and educational institutions. The adoption to move over to ecommerce took time because of administrational processes, purchasing rules etc. but today its fair to say that most educational institutions purchase the majority of their products online.

In this move from catalogue to ecommerce the costs of publishing each additional product picture dropped significantly. Before this the printed real estate was very valuable and companies tried to maximise the amount of products on each page, rather than making great product presentations with high quality photos, descriptions, videos etc. which is commonplace today.

Also, there is a field of physical products where the sales cycle is longer than any software sales, Im referring to high ticket training machines and lab equipment. The sales cycle in the field of engineering education and TVET (technical and vocational educational and training) equipment can be anything from 6 months to 5 years, with an average sales cycle of 1.5 years.

Irrespective of price levels, what helps to market physical products online is high quality content, an easily verifiable online reputation and trust.

2.       Marketing to educational customers

In the previous chapter we talked about marketing different types of educational products. Another dimension to educational marketing is whom you are marketing towards.

2.1   Marketing to Schools – How to market to schools

There are a number of things I would consider important to wrap your head around before starting to market your educational or edtech product to schools.

  • Take into consideration the curriculum where your product first in. If your product supports chemistry education in middle school, there is no use to chase the high shool history teacher.

  • Understand School scheduling, essentially the times during the year when the teachers and professors are way too busy to rething their way of doing something, or to consider your product instead of what they currently use. These busy periods typically happen during school breaks or testing weeks, and they are different in state to state, and country to country.

  • Consider the audience of the product and how you get buy-in from all stakeholders. Make sure its engaging for both students and teachers, and if necessary also useful for administrators and parent.

  • Think about which channels to use in your marketing efforts, such as email, ppc, seo, display, social media, content, webinars, etc.

  • The field of content creation is becoming more and more important, especially in longer sales cycles and higher ticket sales. Consider how you can engage the customer through ebooks, guides, presentations, research and reports, white papers, kits, live webinars, on demand webinars, demos, consultations, free trails etc.

  • Know your buyer and their journey, understand what sources they read, what influencers they follow, how they compare products and make decisions. Try to understand their procurement process and how your product with its specific price points fits into purchase approvals at different levels in your customer organizations.

2.2   Marketing to colleges – How to market to colleges

Broadly speaking, colleges are often skills based vocational institutions which aims at preparing its learners for a future career in a specific field. This means that if your product is niche and caters to teaching specific skills for specific industries, then colleges could be your favourite market.

When marketing to colleges one would have to take into considerations the same things as when marketing to schools, except that colleges are much closer to industry than schools. Thus, colleges are typically much more open to collaborate with outside organizations in the execution of their programs, as well as for placing their learners for internships and jobs.

Thus, for example if you sell training tools for the automotive maintenance sector it could be worthwhile finding which industrial partners you can work with such as Ford, Toyota, GM etc. and specific interest organizations such as for example the California Automotive Teachers Association.

2.3   Marketing to universities – How to market to universities

If your education product is suitable for academia or can also be used for research, then higher education would be your fit. Marketing educational products to universities might require deep subject expertise if your product is aimed towards scaffolding the curricular experience.

In these cases it can be very beneficial to focus on product marketing through white papers, case studies, customer testimonials from other universities and also video demos of your product.

Universities have the potential benefit to be very good brand partners to give your company further recognition with other potential customers.

3.       Educational marketing channels

So we covered marketing different types of educational products, and targeting different types of educational customers. But HOW should we market our educational products? This is where we should think about different marketing channels and their respective suitability. 

I like to split educational marketing into two types of groups, direct marketing where we are very much in control over the input of work that we do as well as the message we send, and indirect marketing which can help us get a wider reach, but where we cannot guarantee the input and effort, and where we have less control over the message.

3.1   Direct Marketing to teachers and educators

There are various direct marketing channels, below we cover email marketing, social media marketing, using conferences and events, online advertising, content marketing, referral marketing, direct mail, and public speaking.

3.1.1 Email marketing

Email marketing is a highly effective channel for marketing educational products to teachers and educators. By sending targeted and personalized messages directly to their inboxes, you can reach educators where they are most likely to be engaged and interested in learning more about your products.

One of the key benefits of email marketing is the ability to segment your audience and send targeted messages to specific groups of educators based on their interests and needs. For example, you could create separate email lists for primary school teachers, high school teachers, and university professors, and send tailored messages to each group that highlight the specific benefits of your products for their respective areas of education.

In addition to segmentation, email marketing also offers a range of tools and techniques that can help you maximize the effectiveness of your campaigns, including A/B testing, personalization, and automation. With A/B testing, for example, you can test different subject lines, images, and call-to-actions to see which elements drive the best results. Personalization, on the other hand, involves using the recipient’s name, location, or other personal details to make the message feel more relevant and engaging. Automation, meanwhile, allows you to set up triggered email campaigns that are sent based on certain actions, such as signing up for your email list or making a purchase.

When creating your email marketing campaigns for educators, it’s important to keep a few key principles in mind. First, focus on the benefits of your products, rather than just the features. Educators are busy people, and they want to know how your products can help them achieve their goals and improve the learning outcomes of their students. Second, be concise and to the point. Keep your messages short and focused, and avoid overwhelming your audience with too much information. Finally, include a clear call-to-action, such as signing up for a free trial or scheduling a demo, to encourage educators to take the next step and engage with your products.

3.1.2 Social Media

Social media has become an increasingly important channel for marketing educational products to teachers and educators. By leveraging platforms like Facebook, Twitter, and LinkedIn, you can reach and engage with your target audience, build brand awareness, and drive sales for your products.

One of the key benefits of social media marketing is the ability to target your audience based on a range of demographic and interest-based factors. For example, you can use Facebook’s targeting options to reach educators who have indicated that they work in education, or who have shown an interest in specific educational topics or products. On Twitter, you can use hashtags and Twitter chats to connect with educators and join the conversation around educational trends and topics.

Another important benefit of social media marketing is the ability to create and share engaging content that showcases the value of your products. For example, you could create videos, infographics, and blog posts that demonstrate the benefits of your educational products, and share these on social media to reach and engage with educators. You could also use social media to share updates, news, and testimonials from satisfied customers, which can help build trust and credibility with your target audience.

When creating your social media marketing strategy for educational products, it’s important to keep a few key principles in mind. First, focus on quality over quantity. Rather than trying to post as many updates as possible, focus on creating high-quality content that is meaningful and valuable to educators. Second, be consistent and persistent. Building a strong social media presence takes time and effort, so be consistent in your posting schedule and persistent in your engagement with educators. Finally, measure your results and adjust your strategy accordingly. Use tools like Google Analytics and social media analytics to track your performance, and use this data to make informed decisions about your social media marketing strategy going forward.

3.1.3 Conferences & Events

Conferences and events are great opportunities for marketing educational products to teachers and educators. By participating in and sponsoring events in the education space, you can connect with your target audience, build relationships, and generate leads and sales for your products.

One of the key benefits of marketing at conferences and events is the opportunity to meet face-to-face with educators and showcase your products in person. This can be especially impactful, as it allows you to demonstrate the value of your products, answer questions, and build relationships with educators in a more personal and interactive way. You can also use events to gather feedback and insights from educators, which can be valuable in shaping and improving your products and marketing strategy.

When marketing at conferences and events, it’s important to have a clear and well-defined strategy in place. This may include elements such as sponsoring the event, exhibiting at a booth, speaking on a panel, or hosting a workshop or webinar. When choosing which events to participate in, consider the size and demographic of the event, as well as the relevance of the event to your target audience and products.

In addition to participating in events, it’s important to effectively promote your participation and showcase your products. This may include elements such as creating event-specific landing pages on your website, using social media to promote your participation, and reaching out to your existing network of educators and customers to encourage them to attend the event.

Finally, it’s important to follow up with leads and contacts generated at events. This may include elements such as sending thank you emails, scheduling follow-up calls or meetings, and tracking the performance of your event marketing efforts using tools like Google Analytics and CRM software.

3.1.4 Online Advertising

Online advertising is a powerful way to reach teachers and educators and promote your educational products. With the rise of digital technology and the increasing use of the internet and social media in education, online advertising provides an opportunity to connect with your target audience and generate leads and sales for your products.

When marketing through online advertising, it’s important to have a clear understanding of your target audience and the channels and platforms where they are most active. This may include elements such as social media networks, educational websites and forums, and online marketplaces for educational products.

One of the key benefits of online advertising is the ability to reach a large, targeted audience at scale. By using tools like Google Ads, Facebook Ads, and LinkedIn Ads, you can target specific demographic and interest-based segments of your audience, allowing you to deliver your message to the right people at the right time.

In addition to reaching a large audience, online advertising also provides the ability to measure and track your marketing efforts. This allows you to optimize your campaigns over time, and understand the return on investment of your advertising spend.

When designing and executing your online advertising campaigns, it’s important to consider elements such as ad format, targeting, and messaging. Ad formats such as display ads, video ads, and sponsored content can be effective in promoting your educational products, while targeting options such as location, age, and interests can help you reach the right people. Your messaging should be clear, concise, and compelling, highlighting the key benefits of your products and why they are relevant to your target audience.

Finally, it’s important to continually monitor and optimize your campaigns to ensure you are getting the best results possible. This may include elements such as testing different ad formats and messaging, adjusting your targeting and budget, and leveraging tools such as split-testing to determine the most effective strategies for your campaigns.

3.1.5 Content Marketing

Content marketing is a highly effective strategy for marketing educational products to teachers and educators. By creating and sharing valuable and relevant content, you can establish yourself as a trusted and knowledgeable resource in the education space, build relationships with educators, and drive sales for your products.

One of the key benefits of content marketing is the ability to educate educators about your products and the benefits they provide. By creating blog posts, videos, webinars, and other types of content that demonstrate the value of your products, you can help educators understand the impact they can have on the learning outcomes of their students. You can also use content marketing to address common questions and challenges faced by educators, and provide helpful solutions and insights.

In addition to educating educators, content marketing can also help you build relationships with your target audience by creating a sense of community and engagement. For example, you could host webinars or online events where educators can ask questions, share their experiences, and learn from each other. You could also create forums or social media groups where educators can connect and discuss educational topics and trends.

When creating your content marketing strategy for educational products, it’s important to keep a few key principles in mind. First, focus on the needs and interests of educators. Rather than simply promoting your products, create content that is relevant and useful to your target audience. Second, be consistent and persistent. Consistent content creation and distribution is key to building a strong content marketing presence. Finally, measure your results and adjust your strategy accordingly. Use tools like Google Analytics and social media analytics to track the performance of your content, and use this data to make informed decisions about your content marketing strategy going forward.

3.1.6 Referral Marketing

Referral marketing is a powerful way to reach teachers and educators and promote your educational products. By leveraging the power of word-of-mouth recommendations, referral marketing can help you build brand awareness, generate leads, and drive sales for your products.

At its core, referral marketing involves encouraging your existing customers to recommend your products to their peers, colleagues, and network. This can be achieved through a variety of strategies and incentives, such as referral bonuses, referral discounts, and referral programs.

One of the key benefits of referral marketing is that it leverages the power of trust and personal recommendations. When a teacher or educator hears about a product from a trusted colleague or peer, they are more likely to consider it for their own use. This is because the referral source has already tried and tested the product, and can vouch for its quality and relevance.

To effectively implement a referral marketing program, it’s important to have a clear understanding of your target audience and the channels and platforms where they are most active. This may include elements such as social media networks, online communities and forums, and professional associations.

When designing your referral marketing program, it’s important to consider elements such as incentives, messaging, and tracking. Your incentives should be clear and compelling, providing your customers with a clear reason to recommend your products. Your messaging should be clear, concise, and easy to understand, explaining the benefits of your referral program and how it works. And your tracking should be robust, allowing you to monitor the success of your referral marketing efforts and make data-driven decisions to optimize your campaigns over time.

3.1.7 Direct mail

Direct mail is a powerful marketing channel that can help you reach teachers and educators and promote your educational products. Despite the rise of digital technology and the growing use of online marketing channels, direct mail remains an effective way to connect with your target audience and generate leads and sales for your products.

When marketing through direct mail, it’s important to have a clear understanding of your target audience and the type of content and messaging that will resonate with them. This may include elements such as demographic information, such as age, location, and job title, as well as interests and preferences related to education and teaching.

One of the key benefits of direct mail is the ability to deliver a tangible, physical message to your target audience. This allows you to engage with your audience in a way that is different from other marketing channels, and can help you stand out in a crowded and competitive landscape.

In addition to its tangible nature, direct mail also provides the ability to measure and track your marketing efforts. This allows you to understand the return on investment of your direct mail campaign and make data-driven decisions to optimize your efforts over time.

When designing and executing your direct mail campaigns, it’s important to consider elements such as format, messaging, and targeting. Direct mail formats such as postcards, letters, and catalogs can be effective in promoting your educational products, while messaging should be clear, concise, and compelling, highlighting the key benefits of your products and why they are relevant to your target audience. Targeting options such as location, age, and job title can help you reach the right people with your direct mail campaigns.

3.1.8 Public speaking

Public speaking is a powerful marketing channel that can help you reach teachers and educators and promote your educational products. By speaking at conferences, workshops, and other events, you can showcase your expertise, share your insights and ideas, and connect with your target audience in a meaningful and impactful way.

When marketing through public speaking, it’s important to have a clear understanding of your target audience and the type of content and messaging that will resonate with them. This may include elements such as the topics they are interested in, the challenges they are facing, and the solutions they are seeking.

One of the key benefits of public speaking is the ability to establish yourself as an authority and thought leader in your industry. This can help you build credibility and trust with your target audience, positioning your products and services as the solution to their needs.

In addition to building credibility, public speaking also provides the opportunity to connect with your target audience on a personal and emotional level. By sharing your stories, experiences, and insights, you can engage your audience and build relationships that can help drive sales and support for your products.

When preparing for a public speaking engagement, it’s important to consider elements such as the format of your presentation, the content of your message, and the audience you will be speaking to. Preparation and practice are key to delivering a successful public speaking engagement, and it’s important to have a clear understanding of your key message and how you will communicate it to your audience.

Finally, it’s important to leverage your public speaking engagements to promote your products and drive sales. This may include elements such as handing out flyers, business cards, and other promotional materials, or offering special discounts or incentives to attendees who make a purchase during or after your presentation.

3.2   Indirect marketing in education industry using channel partners

 These opportunities provide a larger reach, but with less control over the messaging.

3.2.1 Influencer marketing

Influencer marketing is a powerful strategy for promoting educational products to teachers and educators. By partnering with key influencers in the education industry, you can leverage their reach, influence, and credibility to promote your products and reach your target audience in a more effective and efficient way.

The key to successful influencer marketing is to identify the right influencers to work with. This may include individuals who have a large following on social media, are recognized as thought leaders in the education industry, or have a strong reputation and presence in your target market.

Once you have identified your key influencers, it’s important to engage them in a way that is mutually beneficial. This may involve elements such as offering product samples, providing exclusive discounts, or partnering with them on content creation and marketing initiatives.

When working with influencers, it’s also important to be clear about your goals and objectives for the partnership. This may include elements such as driving awareness, generating leads, or increasing sales for your educational products.

One of the key benefits of influencer marketing is the ability to reach a large and engaged audience in a more cost-effective way. By partnering with key influencers, you can gain access to their audience and promote your products to a large and engaged group of people who are interested in education and teaching.

In addition to reaching a large audience, influencer marketing also helps to build credibility and trust with your target audience. By partnering with influencers who are respected and trusted by teachers and educators, you can position your products as the solution to their needs, and help to drive sales and support for your educational products.

Finally, it’s important to measure the success of your influencer marketing initiatives and track the impact they are having on your business. This may involve elements such as tracking engagement and conversions, or monitoring brand mentions and social media mentions related to your products.

3.2.2 Public Relations (PR)

Public Relations (PR) is a key component of a comprehensive marketing strategy for educational products. By leveraging media coverage and other earned media opportunities, you can reach your target audience, build your brand, and generate awareness and interest in your products.

One of the key benefits of PR is the ability to reach a large and diverse audience in a cost-effective way. By securing media coverage in key publications and outlets, you can reach your target audience and promote your products to a large and engaged group of people who are interested in education and teaching.

To be effective, your PR efforts should focus on developing a strong and compelling narrative for your products. This may involve elements such as highlighting the unique benefits and features of your products, showcasing customer testimonials and success stories, or demonstrating the impact your products are having in the education industry.

It’s also important to establish strong relationships with key media outlets and journalists in the education industry. This may involve elements such as identifying key influencers, developing targeted media lists, and engaging with journalists and media outlets to build relationships and establish yourself as a thought leader in the education industry.

In addition to traditional media coverage, there are also other earned media opportunities that can be leveraged to promote your educational products. This may include elements such as speaking opportunities at conferences and events, authoring articles and thought leadership pieces, or participating in social media conversations and online discussions related to education and teaching.

When planning and executing your PR initiatives, it’s also important to measure and track the impact they are having on your business. This may involve elements such as tracking media coverage and mentions, monitoring brand awareness and engagement, or tracking leads and sales generated from your PR efforts.

3.2.3 Distributors

Distributors play a critical role in getting your educational products into the hands of teachers and educators. By working with a well-established and reputable distributor, you can reach your target audience more efficiently and effectively, and expand your reach and impact in the education market.

To be successful in working with distributors, it’s important to understand their needs and how they operate. This may involve elements such as researching and identifying the most appropriate distributors for your products, understanding their target markets and customer segments, and building strong and collaborative relationships with your distributors.

When working with distributors, it’s also important to clearly communicate the value and benefits of your products, and provide them with the resources and support they need to effectively promote and sell your products. This may involve elements such as providing product training, marketing materials, and sales tools, and working with distributors to develop effective go-to-market strategies.

In addition, it’s important to be transparent and open with your distributors, and ensure that you have clear and effective communication and feedback mechanisms in place. This can help to ensure that you are addressing any concerns or challenges that may arise, and continuously improving your products and services to better meet the needs of your target audience.

It’s also important to track and measure the success of your distribution efforts, and continuously evaluate and adjust your strategy as needed. This may involve elements such as tracking sales and revenue, monitoring customer satisfaction and feedback, and conducting market research to better understand the needs and preferences of your target audience.

3.2.4 Online Marketplaces

Online marketplaces provide a convenient and accessible platform for teachers and educators to discover, research, and purchase educational products. By leveraging the reach and visibility of online marketplaces, you can effectively reach and engage your target audience, and drive growth and success for your business.

To be successful in marketing your educational products through online marketplaces, it’s important to have a clear understanding of your target audience and their needs and preferences. This may involve elements such as researching and understanding the types of educational products that are in demand, and identifying the online marketplaces that are most relevant and accessible to your target audience.

When marketing your educational products through online marketplaces, it’s also important to effectively promote and showcase your products. This may involve elements such as optimizing your product listings, providing detailed and accurate product descriptions and specifications, and showcasing the benefits and features of your products in an engaging and persuasive way.

In addition, it’s important to provide excellent customer service and support, and ensure that your products are priced competitively. This can help to drive sales and customer satisfaction, and build positive and lasting relationships with your customers.

To further drive visibility and sales, it may be beneficial to leverage paid advertising and promotional opportunities through online marketplaces. This may involve elements such as sponsored product listings, display ads, and email campaigns, and can help to reach a wider audience and drive additional sales and revenue.

It’s also important to continuously evaluate and optimize your online marketplace strategy, and stay up-to-date with trends and developments in the online marketplace space. This can help to ensure that your products remain competitive and relevant, and that you are effectively addressing the changing needs and preferences of your target audience.

In conclusion, online marketplaces provide a highly effective platform for marketing your educational products to teachers and educators. By understanding your target audience and their needs, promoting and showcasing your products effectively, and leveraging the reach and visibility of online marketplaces, you can drive growth and success for your business, and reach your target audience more efficiently and effectively.

4.       Summary on Educational marketing

Marketing educational products effectively requires a comprehensive and strategic approach, and an understanding of the needs and preferences of your target audience.

It is key to have a well developed value proposition, prooving the efficacy of your product, and understanding the difference of outbound and inbound marketing. 

Further, if your product is digital or if it is physical will determine the possible ways of marketing. Thinking in terms of schools, colleges and universities will also impact the way that marketing can be done.

Some effective direct marketing channels for educational products include:

  1. Email marketing: Reach out to educators directly through their email addresses with personalized and targeted campaigns.
  2. Social media: Utilize platforms like Facebook, Twitter, and LinkedIn to reach and engage with educators, and share information about your educational products.
  3. Conferences and events: Attend and exhibit at educational conferences and events, where you can network with educators and showcase your products.
  4. Online advertising: Paid online advertising can effectively reach and engage your target audience, and drive sales and revenue for your business.
  5. Content marketing: Create and share valuable educational resources, such as blog posts, eBooks, and webinars, to engage and educate educators about your products.
  6. Referral marketing: Encouraging and incentivizing customer referrals can help to build positive and lasting relationships with your customers, and drive word-of-mouth recommendations.
  7. Direct mail: Direct mail can effectively reach your target audience, and provide a tangible and personal way to showcase your products and build brand awareness.
  8. Public speaking: Public speaking can provide an excellent platform for educating and engaging your target audience, and building your brand’s reputation and credibility.

Indirect marketinc channels might include:

  1. Influencer marketing: Partnering with trusted and relevant influencers can help to reach a wider audience and drive sales and revenue for your business.
  2. PR: Public relations can help to build your brand’s reputation and credibility, and drive visibility and awareness of your products.
  3. Distributors: Leveraging a network of trusted and effective distributors can help to reach a wider audience and drive sales and revenue for your business.
  4. Online marketplaces: Online marketplaces provide a convenient and accessible platform for teachers and educators to discover, research, and purchase educational products.

In conclusion, marketing educational products requires a strategic and comprehensive approach, and an understanding of your target audience and their needs and preferences. By leveraging a mix of different marketing channels and continuously evaluating and optimizing your marketing strategy, you can effectively reach and engage your target audience, and drive growth and success for your business.

Timo Wohlin-Elkovsky

Timo has extensive experience in the business of instructional technology, specifically in marketing, sales and and business development. Timo has run companies himself as well as worked closely with clients supporting their growth efforts.

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